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INTERESTING FACTS ABOUT SENIORS

  • There are an estimated 50K – 60K centenarians that resided in the U.S., this number is expected to increase to a whopping 601,000 by the year 2050.
  • The state with the largest number of seniors is California with an estimated 4.1 million, followed by Florida, 3.2 million, and New York, 2.6 million.
  • In the United States, seniors account for 40% of all prescriptions although they form only 15% of the population.

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    SENIORS ARE MORE TECH-SAVVY THAN EVER BEFORE

    The number of people over 50 years who access the web is growing every day. It is estimated that 40 of the web users are over 50 years in United States.


  • 77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census).
  • The first baby boomer turned 65 on January 1, 2011.
  • An American turns 50 every 7 seconds—that's more than 12,500 people every day (U.S. Census).
  • The 55+ age group controls more than three-fourths of America's wealth (ICSC).
  • 78 million Americans who were 50 or older as of 2001 controlled 67% of the country's wealth, or $28 trillion (U.S. Census and Federal Reserve).
  • Boomers and seniors have a net worth 3x that younger generations (Economic Policy Institute).
  • Boomers' median household income is 55% greater than post-Boomers and 61% more than pre-Boomers. They have an average annual disposable income of $24,000 (US Government Consumer Expenditure Survey).

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    SENIORS MAKE UP 42% OF AFTER TAX INCOME IN THE U.S.

    The 50+ have $2.4 trillion in annual income, which accounts for 42% of all after-tax income (U.S. Consumer Expenditure Survey).


  • Adults 50 and older own 65% of the aggregate net worth of all U.S. households (U.S. Consumer Expenditure Survey).
  • Today more and more consumers are migrating from land lines to cell phones. Ask about our mobile telephone master file.Adults 50 and older own 65% of the aggregate net worth of all U.S. households (U.S. Consumer Expenditure Survey).
  • Baby Boomers outspend other generations by an estimated $400 billion each year on consumer goods & services (US Government Consumer Expenditure Survey).
  • In 2009, spending by the 116 million U.S. consumers age 50 and older was $2.9 trillion, up 45% in the past 10 years (Bureau of Labor Statistics).
  • Baby Boomers account for nearly $230 billion, or 55%, of consumer packaged goods sales (Nielsen).
  • Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester Research).
  • Americans over 55 spend 50% of all vacation dollars in America (ICSC).
  • 55-64 year old outspend the average consumer in nearly every category, including: food away from home, household furnishings, entertainment, personal care, and gifts (US Government Consumer Expenditure Survey).

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    SENIORS MAKE UP A HUGE PART OF THE RETAIL CLOTHING MARKET

    Women over 50 spend $21 Billion on clothes annually (US Government Consumer Expenditure Survey).

  • Baby boomers take great pride in the appearance of their homes as 27% have had landscaping done in the past year and they are 21% more likely than all American adults to have spent $10,000 or more on home improvement in the past year (Scarborough).
  • The NAHB predicts that the aging in place remodeling market to be $20-$25 billion. That's about 10% of the $214 billion home improvement industry.
  • 96% of baby boomers participate in word-of-mouth or viral marketing by passing product or service information on to friends (ThirdAge and JWT Boom).
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SENIOR POPULATION BY AGE GROUP

Year Age 60-64 Age 65-74 Age 75-84 Age 85+
1900 1,791,363 2,186,767 771,369 122,362
1910 2,267,150 2,793,231 989,056 167,237
1920 2,982,548 3,463,511 1,259,339 210,365
1930 3,751,221 4,720,609 1,641,066 272,130
1940 4,728,340 6,376,189 2,278,373 364,752
1950 6,059,475 8,414,885 3,277,751 576,901
1960 7,142,452 10,996,842 4,633,486 929,252
1970 8,616,784 12,435,456 6,119,145 1,510,901
1980 10,087,621 15,580,605 7,728,755 2,240,067
1990 10,616,167 18,106,558 10,055,108 3,080,165
2000 10,805,447 18,390,986 12,361,180 4,239,587
2010 16,757,689 21,462,599 13,014,814 5,751,299
2020 21,008,851 32,312,186 15,895,265 6,597,019
2030 20,079,650 38,784,325 24,562,604 8,744,986
2040 20,512,884 36,895,223 30,145,467 14,197,701
2050 23,490,423 40,112,637 29,393,295 19,041,041

CHART OF POPULATION AGES 60 AND OVER

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