Permission Based Opt-In Seniors

Identify and Target Your Senior Citizen Prospects Online


Identify and target your senior citizen prospects online. Our opt-in permission-based senior email lists offer marketers the ability to create a customized, digital direct marketing campaign to enable you to have a two-way conversation with today’s active seniors. If you think seniors are not technology savvy, consider the research. Studies show that seniors, baby boomers, and mature adults make up a rapidly growing segment of computer, Internet, smartphone, and tablet users – not to mention the fact that more than 50% of seniors online today are active on social media, such as Facebook. Some segments of the senior population even consider themselves to be heavy Internet users. If you are not incorporating digital marketing, like email, into your marketing mix, you may be missing this very lucrative segment of the senior population.


Senior Source lists are built using more sources than any other senior database in the United States. Our data is generated from a variety of sources, including phone directories, surveys, U.S. Census Data, voter registration, product and warranty information, credit card transactions, mail order purchases, real estate, and magazine subscriptions, as well as deed and transactional data. To ensure accuracy, we update our lists monthly through USPS® National Change of Address (NCOA) and CASS Certification.

Our permission-based senior emails are guaranteed to be delivered into your prospects’ inboxes, not their junk mail folders. We are proud to say that we offer100% email delivery. This is an important part of our process and is achieved successfully as a result of our permission-based email compilation and deployment technology.


  • Age
  • Location
  • Ethnicity
  • Credit Card Use
  • Gender
  • Contributions
  • Grandparents
  • Heads of Households
  • Residence
  • Religion
  • Wine Lovers
  • Boat Owners
  • Auto Owners
  • Phones
  • Homeowners
  • Sweepstakes
  • Income
  • Pet Owners
  • Net Worth
  • Travel History
  • New Movers
  • Hobbies / Interests
  • Mail Order Buying
  • Marital Status


  • The median income for seniors last year was $27,707 for males and $15,362 for females.
  • The median income for households headed by seniors rose 2% from 2010 to 2011.
  • Social Security constitutes 90% or more of the income received by 36% of beneficiaries in


Our Confirmed Opt-In U.S. Senior Citizens list is ideal for a variety of offers, including insurance, annuity, long-term care products, estate and retirement planning, health care, Medicare, construction, real estate, leisure and hospitality, hotels, travel, magazine subscriptions, catalogs and retail offers.

  • Total Universe
  • Base Rate
  • Market Type
    B2C, U.S. Senior Consumer
  • List Channels
    100% Confirmed Opt In Email
  • Source
    Multisource Self-Reported Internet Data
  • Output Options
  • Update Cycle
  • Minimum Order
    Quantity: 12,000
    Price: 1500.00
  • Net Name
    Floor: 85%
    Minimum Quantity: Inquire
    Run Charges: Flexible
  • Exchanges
  • Reuse
    Available 50%
  • Cancellation Charges
    All orders canceled before deployment
    will be billed at 50% of the original
    order, in addition to any applicable
    shipping charges.
  • Commission
    20% commission will be paid to
    registered agencies and brokers. Volume
    discounts are available.
Permission Based Opt-in seniors List