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marketers find customers

With the Medicare enrollment season fast approaching, insurance agents across the country are scrambling to reach those seniors approaching Medicare eligibility. The problem for most seniors is not a lack of choice but an abundance of it. There are so many options and so many cost differentials that many seniors roll their eyes and succumb toeither confusion or frustration.

Smart Medicare Supplement and Medicare Advantage agents know their chances of making a sale increase when they meet with seniors face to face, not to pitch a program, but to educate them about various programs. An agent who takes the time to explain howmedigap supplement plans and advantage plans differ gains the prospect’s trust.

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marketers find customers

When faced with the task of marketing Medicare to the senior citizens, there are countless things to consider. It all starts with creating prospects in the market. If you’ve been brushing up on your marketing 101 lately, you’ll recognize that the top priority is to generate a large amounts of leads throughout the entire duration of your marketing attempts. In fact, this generation of leads is so important, that marketers often focus the majority of their efforts in this specific area. So, what exactly are they (the marketers) doing now to focus those efforts?

In the past, Medicare supplement leads were generated and optimized by direct mail. Individuals were mailed information about Medicare supplements and if they were interested, they would contact the agent asking for more information.

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marketers find customers

In the business world today, there is one demographic that has come to capture the attention of most marketers – the millennials. There is no doubt that millennials are the favored demographic for marketers as nearly every article, advertisement, and study is aimed at understanding and drawing in millennials. Is this concentrated effort worth it? Are we, in so doing, neglecting another large base of individuals? The answer to that question is, yes. In fact, one critically underestimated group is seniors. This abundantly large group of individuals is very frequently overlooked by companies, which could be considered a marketing mistake,since targeting this untapped group has many profitable advantages.

For one, seniors have a great deal of money. A recent study found that 70% of all disposable income in the United States is expected to come from the expanding senior demographic within the next five years. Why is this? Well, the senior community is growing every day.

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marketers find customers

When marketing to any individual or group of individuals, it is important to firmly grasp and understand the associated, relevant trends in order to be an effective marketer and successful business person. In addition to that, it is important to understand that the trends for each group or society are unique to them in particular. This is also truefor trends that are related to senior citizen audiences. When marketing to seniors, a good marketer should understand and acknowledge appropriate trends.This allows marketer to maximizethe marketing strategies for their products and increase the rate in which they reach these audiences in an effective and influential way. If the marketer cannot appeal to their senior audiences and gain their attention, then they will not be able to find success in this area and with this audience in their marketing endeavors. Having said that, we would like to take the opportunity to discuss significant trends in marketing for senior populations.

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marketers find customers

Marketing can be a very laborious andtumultuous endeavor. Far too many individuals do not understand the basic tenets of marketing. This makes them particularly prone to business errors of all sorts. Many products and services are geared towards certain groups of individuals. A doll or action figure is clearly intended to be marketed tochildren. However, not all products are as clear as the one aforementioned. When it comes to seniors, many of the products and services they enjoy are not marketed to them specifically
At Senior Source List, we strive to help companies – big and small – connect with senior citizens by providing services and products that help with marketing endeavors. We employ many proven business strategies to ensure positive results.

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marketers find customers

Direct marketing allows you to make direct contact with prospects, allowing your organization to target particular segments or individual customers with a personalized message. It can be an excellent way to promote your products and services with both new customers and existing customers, and can be tremendously cost-effective and a powerful way to generate sales and boost your bottom line. Research shows that a well-coordinated direct marketing campaign with a compelling call to action is an excellent way to boost customer loyalty, drive sales, and generate new business, however, an effective direct marketing campaign relies on excellent data. A comprehensive and accurate database is the heart of every direct marketing campaign. Why? Let’s take a look.

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