Telemarketing may sound obsolete to you, but the fact is that it's the most effective way to generate leads and boost your company's ROI. This old-school method is still in trend even though we live in the digitalized era.

Especially when everything is available on your phone today, optimum telemarketing is more resounding for your business. However, since telemarketing myths implicate a lousy image of telemarketing, generating telemarketing leads sounds ineffective and time-wasting to many marketers.

But what exactly does telemarketing mean? Is it the same old school calling the customer to persuade his strategy, or is it something more than that now?

There are many unanswered questions regarding telemarketing that we need to sort out, and that's what we'll do in our blog today. So, stay tuned!

What Do You Mean By Telemarketing?

Telemarketing is a tool for direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing is either carried out by telemarketers and nowadays by automated telephonic calls.

The problem is that the intrusive nature of telemarketing and reports of scams and fraud perpetrated over the telephone which has spurred a growing backlash against this direct marketing practice. As a result, "telesales" or "inside sales" is another name for telemarketing.

However, this particular method can help you generate many potential leads and allow you to hold on to your existing customers by enhancing the customer engagement methods.

FYI telemarketing is not the same as it used to be; it goes hand in hand with modernization and is an effective strategy to target the senior segment.

So let's read out how telemarketing works and get a clear picture.

How Does Telemarketing work?

Telemarketing involves the practices of communicating, vetting, and approaching potential customers. The term was born in the 1970s to introduce a new, cheaper class of outbound long-distance telephone services and inbound toll-free services.

The practice of telemarketing may take place from a call center, an office, or, increasingly, a home. Telemarketing can often involve a single call to assess interest or suitability and then follow-up calls to pursue a sale.

In generating free telemarketing leads, marketers may use various data to narrow down large databases of names to a small number of higher-probability customer prospects. Telemarketing is widely used by businesses, non-profit charities, political groups and candidates, surveying, donation solicitation, marketing research, and other organizations.

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Importance Of Telemarketing

Telemarketing is an essential way of increasing a company's sales due to the number of benefits it offers. It gives instant replies and does not keep customers waiting for answers. We get to guess the mood and interest of a person on call by judging their conversation with us.

Social media and email marketing may be newer ways, but they fail to give instant responses. For example, a company may have left several messages from the past week, and the potential customer could have still missed seeing them.

Telemarketing calls mean cold calling, and the telemarketing operator may face several rejections, but they are still more comfortable and relaxed than any other means of telemarketing. It mainly depends on the telemarketer, how he/she approaches the clients and evolves their interest in the company.

Here are some important factors of telemarketing:-

Enhances Brand Reach

One of the significant benefits of telemarketing is that you can quickly expand your business' reach. Telemarketing opens the gates for you to invite telemarketing Leads without a location constraint. It will let you contact and reach customers even at a distance. Selling from a distance, quite away from your business location, will increase your sales territory and help you gain more prospects.

Boosts Your Sales

Telemarketing involves the techniques to boost sales efficiency. With this strategy, you can sell any products or services that you desire in a hassle-free way. The best part is it helps you gain immediate results such as instant sales. During telemarketing calls, your telemarketers or virtual assistants for sales can immediately close a deal. Hence, we can say that telemarketing can indeed raise your revenue.


Telemarketing is a cost-effective method for every business to prompt a telemarketing Lead, and promote and sell products or services, update the customers, and many other essential business processes. It is comparatively cheaper than other marketing methods, especially when you outsource telemarketing. All you need are your dedicated telemarketers, the equipment they can use for the call, a good internet connection.

Immediate Responses

Telemarketing allows markets to attain immediate response from the customers or leads they have contacted. It will enable rapid feedback and know what the person on the other side of the call wants. The reaction is genuine as compared to social media, where responses may have been copied or whatsoever. Moreover, neither the marketer nor the customers have to wait for the answers both the parties want.

Why Do You Need Telemarketing Even Today?

Even though we are moving forward with advancing technology and the Internet, calling and generating telemarketing Leads didn't die, especially for the senior citizen's segment. Seniors prefer calling over scrolling the screen since they find it easier to conversate over the call rather than scrolling and forgetting what they've been looking at all the time.

Swiping left or right is okay, but what if they don't even remember what your brand does and what are you exactly offering? Then immediately, all of your efforts you've been putting in compelling them goes straight in the bin.

Telemarketing is the best way to bond better with your customers and make a personalized relation with them. Customers always look for brands that can make them feel like a family. So if you wish to boost your ROI, then my friend, make telemarketing your BFF.

Pro Tip- Instead of compromising your efforts and time, you better look for a professional senior telemarketing list provider that'll make your work easy peasy.

Do you know?

Curating a telemarketing list on your own may hamper your marketing strategy since it's time-consuming and may not be completely accurate? However, with the Senior Source list, things can take a good turn for your business. Therefore, we ought to provide you with the most relevant and appropriate senior telemarketing lists.

Here comes the end of part 1, and we’ll continue talking about how telemarketing leads can accelerate ROI in the next part.