The zeal to build a successful career is often associated with young generations. And for obvious reasons such as old-age, minimum flexibility; Seniors are assumed to miss this passion. But, the 21st century is full of surprises. It is revealing a different picture of the seniors.

As per the U.S. Census Bureau Senior Citizens make up 16.5 % of the population of the United States. And further reports indicate, 2035 is going to be an interesting year for the baby boomers. 

Jonathan Vespa, a demographer with the U.S. Census Bureau, said in a press release. "By 2035, there will be 78.0 million people 65 years and older compared to 76.7 million under the age of 18."

As the demographics shift, older adults represent emerging markets. More and more seniors are portraying rising interest in building a career past the retirement age. It is thus imperative for senior-oriented businesses to discover where their potential senior customers are investing their finances if you want to help them. 

Aging Population: A boon for business

With growing consumption, seniors are changing the face of the workforce. Bank of America Merrill Lynch estimates that the global spending power of age 60-plus is already crossing $15 trillion annually in sectors like housing, transportation, food and entertainment. 

But that’s not all. This is not yet the silver lining. Older adults are a talent pool looking to disrupt the retirement norms and achieve financial security and bolster the economy. 

Here are top 5 businesses seniors are investing:

Keep a look out if you want to reach these senior leads:


Landscaping is one of the most lucrative businesses amongst seniors. The business facilitates seniors to operate from home with minimum start-up capital. Seniors are bringing a significant shift in the trend and development landscaping market. 

For example, 

Tony Morril of the Pacific Pavingstone started Pacific Outdoor Living as a single-man designing and landscape installing business earning over millions annually.

Services in landscaping business seniors are addressing:

  • Providing arborist services
  • Lawn Mowing and Fertilizing 
  • Lawn Maintenance and Care
  • Landscape installation
  • Pruning 
  • Tree and Shrub plantation 
  • Spraying Lawns
  • Basic Landscape Design
  • Turf installation 


What could be better than passing along your age-old wisdom for the benefit of young generations and marketers. Since spending an ample amount in the industry and in relationships,, our seniors have tasted it all. This is perhaps one of the domains that young people cannot beat seniors at. Thus, counseling is amongst the largest growing businesses started by seniors. They help adolescents, families, adults, and other seniors to improve their  emotional wellness

Services in counseling seniors are addressing:

  • Family counseling 
  • Retirement planning 
  • Relationship counseling 
  • Business counseling 
  • IT Counseling
  • Caregiver Counseling 

In recent years, stressful working life and the culture of nuclear families has begun to take its toll on our minds. The United States is noticing ever increasing cases of depression. Inability to have someone to talk to makes most of the teens and business leaders seek professional counseling. 

Seniors are helping by stepping forward and delivering their precious advice with experience beneficial in helping individuals with challenges of emotional stress and excel at business with pro tried-and-tested tips. 

Seniors are best at IT Counseling

Older adults often pass on extensive industry knowledge. All thanks to their decades of experience in the field. For example, mature adults with computer expertise are offering tech support to local businesses. Similarly seniors who have worked in finance are also lending great finance management tips to earn a solid paycheck. 

4.Pet Transport

Many seniors are turning into business owners to stay active and busy. According to  U.S. Bureau of Labor Statistics, 15.5% seniors are self-employed. Pet Transport is amongst the top businesses seniors like to invest in. According to the National Association of Professional Pet Sitters, Americans spend around $47 billion a year on their four-legged fluffy friends. This brings them the opportunity to earn more money in this field. Many Americans pay premium amounts when they know their best friends are safe and being loved with good care. 

4.Taxes and Bookkeeping

Markets are getting competitive with cut-throat strategies. Every business wishes to hire experienced candidates. But how can individuals gather enough experience if they are not hired first. In addition, if the candidate lacks the experience, the chances of encountering roadblocks in the way of success will increase. Thus, as a solution, many of the senior entrepreneurs are helping young entrepreneurs build on their experience with senior’s expert advice. 


Tutoring is amongst the highest preferred business choices by retired teachers and professors. With  competitions getting increasingly fierce, securing admission at top colleges is one of the growing concerns among parents leading them to spend big bucks for tutoring. 

Seniors are taking advantage and capitalizing on this trend by offering subject expertise through mentoring the young minds to prepare for the economical world. Whether it is writing essays, preparing for competitive exams, homeschool assignments,  and many more. Seniors set their own dollars for hours of tutoring. According to a recent Angie’s List article, an average tutor can easily expect between $45 to $60 per hour.


Mentioned above were just a few of the businesses seniors are investing their money in. Accordingly, these are also the places where you can find your best senior leads. Senior Source List provides email lists of the senior citizens distributed across all business platforms. If you want to reach them, contact us today.