Millennials are the most favored demographics for marketers as they help them understand the customer search pattern for products and services. Demographics, in a strict sense, are the statistical data related to the structure of the population. This analysis of population studies factors like age, race, and gender, etc.,
According to Investopedia, “Demographic data also refers to socioeconomic information including employment, education, income, marriage rates, birth and death rates, and more.”
Government, Non-Government Organizations, and Corporations use senior demographics to create marketing campaigns to appeal to this specific group. For example, a company that provides medical life insurance may want to reach people nearing retirement age.
Senior demographics are used as a marketing tool by businesses to determine the best possible ways to reach senior customers and segment their requirements. Using the demographics, a company can evaluate whether its products and services have reached the right customers or not.
The advent of the internet has brought significant changes in the way data is collected. The modern-day senior community uses social media and gives out a flood of data gathered by social media platforms, retailers, financial transaction processors, and third-party data collectors.
1 Helps companies build, plan and implement overall marketing strategies
Economists recognize that one of the significant drivers in successful marketing campaigns is knowing the strength of the data. If you know how many people you need to reach, the strategists can evaluate available resources and utilize them effectively.
For example, if you know you might expect 500-600 seniors to register at your recreation center, you will need 500-600 printed invitations and seats to accommodate each arrival.
2 Senior Population cannot be ignored
The Senior Population in the US is expected to see a substantial rise bringing into question how prepared US states and communities are.
According to Maribeth Farringer, Executive Director of Council on Aging of Greater Nashville, the senior population is the fastest-growing segment of the US population. Two facts fuel this:
There is a larger population of baby boomers (those born between 1946 and 1964).
The US has a population living longer.
Combine these facts, and you have seniors you cannot ignore.
3 Modern marketing is leaning towards websites for elderly people
Modern-day companies are taking their time to understand their senior communities’ requirements and their pain points. They are leaning towards making their websites user-friendly. American Disability Act puts out guidelines under web content accessibility that focus on making the website easier to read for senior individuals and their adult children.
Senior Source List provides direct mailing and telemarketing lists for many largest brands that target seniors, mature adults, and the over-50 consumer market. We are working closely with thousands of companies to deliver the most accurate, most comprehensive, and best-sourced senior citizen marketing lists in the direct marketing industry.
Are you looking for the most accurate senior citizen mailing lists? We can help! Contact us to talk with our professional team.